Avoiding Fast Fashion In Baby Clothing

Avoiding Fast Fashion In Baby Clothing

Child-rearing and the importance of values

From the moment you lock eyes with your little one, your baby picks up on how you feel and how you behave. Children are highly intuitive and acutely attuned to their environments. Just as the slightest change can alert your baby that something may be “off,” the values that guide your attitudes and actions, and the way you hold a safe and loving space for your child, will set the tone for the rest of his or her life.

There’s no need to worry too much, however! In most cases, you can trust your natural instincts as a parent - the innate wisdom in your heart, your mind, and your gut - to guide you toward the right decisions. This will hold especially true for you and your child when you refuse, from the outset, to compromise on your most important values in life, and resolve to set a positive example for your baby to learn from and absorb.

What is “fast fashion?”

In one sense, “fast fashion” is more or less what it sounds like. It refers to a process of design, production, and consumption of clothes. Clothes are made on the cheap, sometimes using unethical practices, in poor working conditions, often with the labor of marginalized or exploited people.

These items are made to be disposable - you can get them at a low investment, use them until they wear out (or you get tired of them), throw them away (allowing them to accumulate in landfills), and then never think about them again.

Some new parents buy baby clothes that fall in the category of fast fashion, believing that, since their babies will quickly outgrow them, who cares if they don’t last long?

The consequences of fast fashion

Fast fashion appeals to consumers who want to save money right now and aren’t too concerned with the long-term consequences of these decisions. But, here are some disturbing facts.

  • “Second to oil, the clothing and textile industry is the largest polluter in the world.”
  • “Nearly 20% of global wastewater is produced by the fashion industry.”
  • “Cotton farming is responsible for 24% of insecticides and 11% of pesticides, despite using only 3% of the world’s arable land.”
  • “Up to 95% of the textiles that are land filled each year could be recycled.” 

These include the perpetuation of unethical and unsustainable practices, their role in poor economic conditions in other parts of the world, or the consequences of pollution that their children will have to deal with as they mature into adulthood. In short, it involves a compromise of your morals.

While fast-fashion garments are designed to be used and discarded, the effects of this sort of compromise can be long-lasting, and such consumer decisions can model irresponsible behavior for your child.

What’s the alternative to fast fashion?

As a result of increased awareness of the consequences of consumer behavior, around the world and in our own lives, more and more parents are investing in high-quality, all-natural vegan baby clothing.

It’s more comfortable. It feels better. And it establishes your values of sustainability and compassion in the life of your child, right from the start, when it matters most.

When you say “no” to fast fashion and the disposable consumer culture it represents, you may find yourself delighted by the better quality of products you find and the much better quality of life you support, around the world and close to home.

This is why Ruby & Poe’s core is slow produced, plant based, and responsible. In making fabric from eucalyptus, 99% of the chemical, water and waste is reused in a unique closed loop system which minimizes the impact on the environment and conserves water and energy. The water consumption to make lyocell is 10-20% lower than the manufacturing process for cotton. We are proud that 97% of our garments are made from lyocell that is created into the Tencel fabric.

The sustainability of the earth is what we owe to our children. We have every power to choose a product that speaks for life. Please support our mission and as always, we invite you to browse our vegan baby clothing to get started!

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