Ruby and Poe use only the absolute most eco-friendly ingredients and methods of production. Our main fabric is made of Tencel™ modal, a type of fabric made from the eucalyptus tree. Tencel™ modal is great because it uses up to 8 times less water than cotton and is completely biodegradable. The production of Tencel™ modal also uses a closed loop system that allows 99.5% of all waters to be reused for future products.
All our products use natural dyes that are colorants derived from plants they are grown locally in Indonesia. These plant dyes not only biodegradable but nontoxic and nonallergic too. This means that they are much better for the environment and for use around humans. Many natural dyes also have antimicrobial properties, making them safer for kids in particular. Furthermore, the products used in producing natural dyes, particularly plants, produce no waste, unlike the products used in the synthetic dyeing process.
We take pride in supporting “slow fashion movement” by creating slow produced products that combine local artisans and the use of eco-friendly materials. We do not believe in excessive production nor mindless consumption. Each and every piece of our garment is made with the highest standard of ethics that connects social, environmental awareness and responsibility with the pleasure of wearing, well handmade and long-lasting clothing. We are passionate about helping our youngest generation operate with vision and responsibility to protect our planet for their futures. Modern technologies a long with nature has provide us cassava bags that made of cassava and vegetable oils making it possible for us to use biodegradable plant-based packaging for every product we shipped.